Case study: Vinted
Vinted – Secondhand Fashion Marketplace
Redesigned the UX to simplify filters, favourites, messaging, and launched a Premium tier.
Easier to remember
Made it easier to remember what you’ve seen, liked, and discussed: saved search highlights, favourite history, and quick chat access.
Favourites Indicator
Light red heart shows items I previously favourited
Chat Indicator
"Go to the conversation" shows there's already a chat with the seller about this item
Saved Search
Faded clicked items breen for scrolled-past items Auto-scroll to last view
Easier to choose
Filters Upgrade
Filter by shipping company or local shipments “Select All” option to quickly exclude unwanted brands
Save it!
Saved Searches
Save searches with filters and a custom name Easily access them from your profile
Easier to find
Favourites Filter
Search and filter favourites by keyword, seller, category, or relevance
Find a new one
Favourite Item Sold
Clicking the sold notification takes me to the item in my favorites, so I can unfavourite it and look for similar ones
Show & refresh
Inbox
Swipe down to reveal a search bar for finding messages by keyword or seller. Swipe further to refresh the message list
